Zaxby's, the beloved Georgia-based fast-food franchise renowned for its mouthwatering southern fried chicken, is set to make its highly anticipated debut in New Jersey. This strategic expansion marks a significant milestone for the brand as it ventures beyond its southeastern stronghold and introduces its signature flavors to a new market.

Bringing the Taste of the South to the Northeast

Zaxby's Conquers the New Jersey Frontier

The announcement of Zaxby's impending arrival in New Jersey has generated a palpable buzz among fried chicken enthusiasts and fast-food aficionados alike. With plans to open six locations across the state, the franchise is poised to make a lasting impression on the local culinary landscape. The first two restaurants are slated to open in South Jersey by the summer of 2025, offering residents a taste of the brand's renowned southern hospitality and mouthwatering menu offerings.

Zaxby's Signature Sauces and Savory Specialties

Founded in 1990, Zaxby's has built a loyal following for its exceptional fried chicken, signature sauces, and diverse menu that includes salads, wings, and chicken fingers. The franchise has consistently been recognized as a top performer on Entrepreneur's Franchise 500 list since 2013, a testament to its strong business model and commitment to quality. With over 950 locations across 17 states, Zaxby's is now set to expand its reach and introduce its unique brand of southern-inspired cuisine to the Garden State.

Experienced Operators Spearhead Zaxby's New Jersey Expansion

The franchise's push into the New Jersey market is being led by the GSP Group, a seasoned operator with a proven track record of success in the fast-food industry. Joining the GSP Group is New Jersey resident Premanand Gupta, who expressed confidence in the company's ability to effectively expand the Zaxby's brand throughout the state."We began exploring Zaxby's about a year ago, and the growing chicken market, coupled with the brand's exceptional product and solid business model, immediately caught our attention," Gupta said. "We believe Zaxby's will quickly become a local favorite among New Jersey residents."The GSP Group's extensive experience in the fast-food sector, including successful expansions of Dunkin' and Subway in New Jersey, positions them as the ideal partners to spearhead Zaxby's foray into the state.

Zaxby's Eagerly Awaits its New Jersey Debut

Mike Mettler, Zaxby's Chief Development Officer, expressed the brand's enthusiasm for its expansion into New Jersey, stating, "We are eager to see Zaxby's expand into New Jersey with such experienced and passionate owners. The GSP Group's strong operational background and commitment to excellence make them the ideal partners to grow our brand in this new market."The announcement of Zaxby's New Jersey expansion comes on the heels of the company's plans to open three new locations in Maryland, further solidifying its regional growth strategy. As the brand prepares to introduce its southern-inspired flavors to the Northeast, fried chicken enthusiasts in New Jersey can look forward to the arrival of a new culinary destination that promises to satisfy their cravings for a taste of the South.