Interlagos Automotive Festival: Elevating the Automotive Experience in São Paulo

The Interlagos Automotive Festival, a highly anticipated annual event, is set to captivate car enthusiasts and thrill-seekers alike from August 9th to 11th, 2024. This year's edition promises to be the most grandiose yet, with a host of new attractions and partnerships that are poised to redefine the automotive experience in São Paulo.

Immerse Yourself in the Automotive Wonderland

Unveiling the Automotive City

The Interlagos Automotive Festival is thrilled to introduce a brand-new addition to the event – the "Automotive City." This expansive space will offer visitors direct access to the main Interlagos racetrack, providing an unparalleled opportunity to explore a variety of themed areas. The Drive Village, nestled within the arena, will grant enthusiasts a truly unique exhibition experience. Meanwhile, the Off Land zone caters to off-road aficionados, and the Fire Land stage will showcase the incredible art of drifting. Complementing these dynamic areas, the Tech Land will serve as a dedicated showcase for the latest automotive technologies, ensuring that visitors are immersed in the cutting edge of the industry.

Test Drive Your Dream Machines

One of the festival's primary draws is the opportunity to experience the thrill of test driving a diverse array of vehicles. Attendees will have the chance to put their driving skills to the test on the off-road course, the skills track, and the main Interlagos circuit. The organizers have secured an impressive fleet of iconic and cutting-edge models, including the Ferrari Portofino, Ferrari California, Lamborghini Gallardo, Nissan GT-R, and Porsche 911, among others. To ensure a seamless and safe experience, the festival has implemented a dedicated ticketing system for the test drive activities, allowing visitors to pre-book their preferred vehicles and timeslots.

Celebrating the Automotive Ecosystem

The Interlagos Automotive Festival is not just about the vehicles themselves; it's a celebration of the entire automotive ecosystem. In addition to the participating automakers, the event will host around 40 exhibitors representing various sectors of the industry, including accessories, auto parts, lubricants, vehicle armoring, and insurance providers. This comprehensive showcase will offer visitors a unique opportunity to explore the diverse range of products and services that cater to the needs of modern car enthusiasts.

Immersive Entertainment and Culinary Delights

The Interlagos Automotive Festival recognizes the importance of creating a well-rounded experience for attendees. Alongside the automotive attractions, the event will feature a lineup of captivating musical performances, starting with the renowned artist Filipe Ret on Friday, August 9th. For those who purchase the Show Pass, the highlight of the weekend will be the concert by the popular duo Fernando and Sorocaba on Saturday, August 10th, accompanied by the "Churrasco On Fire" culinary experience – a delectable four-hour open-food feast. The festival's entertainment offerings also include thrilling drift demonstrations, an e-sports arena, and a dedicated kids' zone, ensuring that there is something for every member of the family.

Accessibility and Ticketing Options

The Interlagos Automotive Festival has made a concerted effort to cater to the diverse needs and preferences of its attendees. The event offers a range of ticketing options, including the Street Pass (general admission), Drive Pass (access to three test drives), Show Pass (concert and open-food experience), Range Rover Pass (test drive three Range Rover models), and the Sport VIP Pass (test drive a selection of sports cars). These varied options allow visitors to customize their experience and make the most of their time at the festival.With its unparalleled automotive attractions, immersive entertainment, and culinary delights, the Interlagos Automotive Festival is poised to redefine the automotive experience in São Paulo. Whether you're a seasoned car enthusiast or simply seeking a thrilling family outing, this event promises to leave a lasting impression and ignite your passion for the world of automobiles.