Empowering the Independent Music Ecosystem: ORCA's Mission to Elevate the Industry

In a groundbreaking move, the Organization for Recorded Culture and Arts (ORCA) has officially launched, uniting leading independent music labels from around the world. This pioneering think tank is poised to reshape the music industry landscape, championing the economic, social, and cultural significance of music.

Unlocking the Untold Value of Independent Music

Unveiling the Collaborative Power of Independent Labels

ORCA's founding members represent a diverse array of independent music labels that have discovered and nurtured the careers of globally renowned artists, including Adele, Nirvana, The National, Mitski, and ODESZA. This collective of industry trailblazers, hailing from France, the UK, Germany, the US, Spain, Sweden, and Canada, have joined forces to amplify the voice of the independent music sector.Christof Ellinghaus, Founder/CEO of City Slang, expressed the excitement surrounding this collaborative endeavor: "City Slang is just one of many exciting independent music companies that contribute to the global music industry. We are excited to have joined forces with other leading independent labels to launch ORCA. Together, we are creating comprehensive, data-driven reports and independent studies to demonstrate the significant value our daily investments in art and culture contribute to society."

Championing the Economic and Cultural Impact of Music

ORCA's mission is to develop and promote research that underscores the economic, social, and cultural value of music. Through the Center for Music Ecosystems, the organization is committed to providing evidence-based research to policymakers, business leaders, and communities, highlighting the transformative power of music in shaping economies and driving social impact, including job creation.Helen Smith, Executive Chair at European Independent Trade Association, IMPALA, emphasized the significance of ORCA's inaugural report, "Setting the Stage: How Music Works," stating, "ORCA's report sets out the unique work of independent labels and their vital contribution to the music ecosystem. It is the first piece of comprehensive research devoted to independent labels on this scale. This is essential reading for those looking to understand why labels are increasingly inundated with artists seeking long-term partnerships."

Fostering a More Inclusive and Valuable Music Industry

ORCA's overarching goal is to elevate the independent music sector and demonstrate the intrinsic worth of music as an economic ecosystem. By providing evidence-based research, the organization aims to empower policymakers, business leaders, and communities to recognize the significant value that music brings to society, ultimately paving the way for a more inclusive and thriving music industry.Through its collaborative efforts and groundbreaking research, ORCA is poised to redefine the narrative surrounding the music industry, showcasing the profound impact of independent labels and the vital role they play in shaping the global cultural landscape.