Revolutionizing the Music Industry: AEG Presents and Free Lunch's Strategic Partnership

In a groundbreaking move, AEG Presents, a global leader in concert promotion and artist development, has announced a strategic partnership with Tim Hinshaw and his creative studio, Free Lunch. This collaboration comes on the heels of the record-breaking "The Pop Out – Ken & Friends" Juneteenth concert, which was streamed worldwide on Amazon Music and set new viewership records for the platform.

Unlocking the Potential of Hip-Hop, R&B, and Gospel Genres

Uniting Industry Titans for Unforgettable Experiences

The partnership between AEG Presents and Free Lunch represents a powerful union of industry titans, each bringing their unique expertise and vision to the table. Tim Hinshaw, the founder and CEO of Free Lunch, has proven himself to be an undisputed leader in the music and creative agency landscape, with a deep understanding of the hip-hop, R&B, and gospel genres. His extensive experience, including his previous role as the head of Hip-Hop and R&B at Amazon Music, has positioned him as a driving force in the industry.Hinshaw's connection to the music, the artists, and the culture is unparalleled, and his expertise will be invaluable as he focuses on securing and marketing tours for AEG Presents' Global Touring division. This strategic partnership will leverage Hinshaw's industry insights and relationships to expand AEG Presents' reach and deliver unforgettable live music experiences for fans around the world.

Celebrating Iconic Moments and Elevating the Culture

The partnership's inaugural event, "The Pop Out – Ken & Friends" Juneteenth concert at the Kia Forum, was a resounding success, breaking records for the most minutes watched of any Amazon Music production. This iconic moment for Los Angeles and hip-hop culture was a testament to the power of collaboration and the ability to create truly memorable experiences.Hinshaw expressed his honor in being part of this landmark event, stating, "I'm honored that this chapter started with Kendrick Lamar's 'The Pop Out—Ken & Friends,' an iconic moment for LA and Hip-Hop." This sentiment underscores the significance of the partnership and the shared commitment to elevating the culture and delivering unforgettable live music experiences.

Expanding Reach and Diversifying Offerings

The partnership between AEG Presents and Free Lunch represents a strategic move to expand the company's reach and diversify its offerings. Rich Schaefer, the President of Global Touring at AEG Presents, expressed his excitement about bringing Hinshaw on board, stating, "Tim's connection to Hip-Hop and R&B, whether it's the music, the artists, or the culture, is unmatched. I am excited to bring someone of Tim's stature on to help our team expand in an area we've already had so much success in."This collaboration will leverage Hinshaw's expertise and industry connections to help AEG Presents further strengthen its position in the hip-hop, R&B, and gospel genres, while also tapping into new audiences and delivering innovative live music experiences.

Fostering Authentic Connections and Bridging Gaps

At the heart of this partnership is a shared commitment to authentically bridging the gap between culture and corporate America. Free Lunch, Hinshaw's multifaceted creative shop, has a proven track record of successfully navigating this space, and this expertise will be invaluable as AEG Presents seeks to deepen its connection with diverse audiences and communities.Hinshaw's background, which includes creating the Urban Music division at Fender Guitars and working in music marketing for Vans, has equipped him with a unique understanding of the intersection between music, culture, and corporate entities. This experience will be instrumental in shaping the partnership's approach and ensuring that the live music experiences it delivers resonate authentically with fans and artists alike.

Leveraging Cutting-Edge Streaming and Broadcast Capabilities

The partnership between AEG Presents and Free Lunch also leverages the power of cutting-edge streaming and broadcast technologies to reach global audiences. Hinshaw's previous work at Amazon Music, where he brokered deals for the platform to stream some of the biggest moments in hip-hop and R&B, has equipped him with a deep understanding of the evolving landscape of music consumption and distribution.This expertise will be invaluable as AEG Presents and Free Lunch collaborate to deliver live music experiences that seamlessly integrate with the digital realm. From the record-breaking "The Pop Out – Ken & Friends" Juneteenth concert to future events, the partnership will continue to push the boundaries of what's possible in the live music industry, blending the energy and excitement of in-person performances with the reach and accessibility of digital platforms.

Fostering Artistic Growth and Elevating Emerging Talent

Underpinning the partnership between AEG Presents and Free Lunch is a shared commitment to fostering artistic growth and elevating emerging talent. Hinshaw's experience in artist development and his work in co-managing his brother, superstar songwriter Charles 'Prince Charlez' Hinshaw, has given him a deep understanding of the challenges and opportunities facing artists in the industry.This expertise will be invaluable as AEG Presents and Free Lunch collaborate to support and nurture the next generation of hip-hop, R&B, and gospel artists. By providing access to resources, industry connections, and innovative live music experiences, the partnership aims to empower artists to reach new heights and connect with audiences in meaningful ways.